A historically good year for the roadside assistance business
A milestone was passed in 2021 for SOS International’s Mobility Division. For the first time ever, the Nordic roadside assistance provider had more than one million cases and nearly two million calls in one year.
Roadside assistance was called for almost two million times at SOS International in 2021. That equates to a 24% increase over the previous year. The increase applies to Denmark, Sweden, Norway and Finland, where SOS International provides roadside assistance.
- I’m impressed with the efforts made by our skilled staff. 2021 was a year marked by extreme unpredictability due to Covid-19. Therefore, I’m proud that we both broke the record and at the same time maintained high customer satisfaction, says Ellen Trolle, EVP, Mobility Division, SOS International.
Harsh winter and changed behaviour
Part of the increase can be attributed to new customers, but both weather conditions and changing behaviour are also behind the increased need for roadside assistance.
All the Nordic countries were hit by a harsh winter in the first months of 2021. Severe winter weather traditionally means the roadside assistance business is extremely busy when drivers need help starting, towing and other assistance.
At the same time, Covid-19 appears to have influenced the behaviour of car owners:
- Our statistics indicate that many people have either taken a holiday at home or have driven abroad by car, says Ellen Trolle.
Furthermore, working from home during the pandemic has meant an increase in the need for help starting cars that have been standing still for a long time.
SOS International provides roadside assistance in Denmark, Sweden, Norway, and Finland among others through its subsidiaries SOS Dansk Autohjælp, SOS Veihjelp and SOS International Oy.