Major Milestones in SOS International's history

 

 

1957

SOS International was founded by the Royal Danish Automobile Club (RDAC) and the Zone Rescue Team. In the beginning SOS International provided services to the members of RDAC but later the services are provided to all motorists. The insurance coverage was extended to all of Western Europe and personal assistance was added.

1961

SOS International was established as a limited company with KDAK, Räddningskåren AB, Stockholm and the insurance company Thule, Stockholm as its owners.

1963

Thule introduces the first travel insurance with worldwide SOS service.

1965

All Swedish, most Finnish and Norwegian insurance companies and the Danish European Goods and Luggage Insurance Company enter a joint Nordic agreement to use SOS as a Nordic assistance organisation.

1970

The majority of Danish car insurance companies join the Nordic agreement now known as “The Red Card”. SOS International provides services to motorists exposed to engine failure and accidents abroad.

2004

SOS International's status as a club-owned company changed to be a 100 % market-driven company owned directly by 24 Nordic insurance companies. A strategy for Nordic consolidation was formulated.

2006

SOS International acquires the Swedish assistance organisation Injury & Emergency Alarm which changes its name to SOS International AB. A network of 26 SOS-service offices is established at major travel destinations.

2007

An independent department is established in Helsinki under the name SOS International Oy.

2008

SOS International is appointed to undertake the administration of the National Health Services in Denmark and later SOS International buy the Danish assistance organisation Euro-Alarm Ltd. In addition, the Norwegian Global Medical Support (GMS) specialising in medical emergency, assistance and advice is acquired.

2010

SOS International formulates a new and ambitious growth strategy titled 3in5, referring to an ambition to triple sales within five years. Much of the growth will be achieved through further acquisitions.

2011

SOS International supplies a helicopter with crew as The North Denmark Region and Central Denmark Region in June 2011 starts a 13-month pilot scheme for the use of emergency medical helicopter services to reach seriously ill and injured patients in the two regions.

2012

SOS International acquires Assistance Finland Oy and thereby becomes an even bigger player in the Finnish assistance market. Shortly after SOS International also acquires Dansk Autohjælp and by this acquisition enhances its position as the largest assistance company on the Nordic region.

2014

SOS Next Generation strategy leads towards closure of the business area Offshore in Norway and withdrawal from bids for ambulance services in Denmark.

2014

SOS International becomes the market leader in Nordic roadside assistance by entering into an agreement with Norges Automobil-Forbund (NAF), establishing a new company offering roadside assistance in Norway.

2016

Trygghetssentralen in Oslo is divested as a part of the SOS Next Generation strategy. 

2016

SOS International adds another ISO certification within environmental management (14001) in our Technical Division.

2016

SOS International introduces a new international supplementary brand, SOS First.

2017

SOS International launches a new strategy called Connected 2020.

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