The initiative is part of SOS International’s ongoing efforts to strengthen visibility and create added value for customers through a more recognisable offering, as well as a clear, credible and professional partner profile.
With SOS Vägassistans, customers, partners and drivers in Sweden will encounter a clearer and more recognisable roadside assistance offering. As part of the initiative, SOS International is also launching a dedicated website for SOS Vägassistans.
The new product brand builds on SOS International’s established Nordic assistance operations and extensive experience within roadside assistance.
“SOS Vägassistans provides us with a clearer and more focused way of presenting our roadside assistance offering in Sweden. It makes us more visible in the market, while we continue to build on and develop the operational quality, accessibility and strong partnerships that already characterise our services,” says Bassam Mattar, Country Director of Mobility Sweden.
Unchanged service and continued white-label delivery
Although the product brand is new, our operational setup will remain the same as before.
The launch of SOS Vägassistans does not entail any changes to the underlying services, our operations or customer relationships. SOS International will continue to operate as a white-label provider of roadside assistance and related services for customers and partners, with unchanged services, processes and delivery model.
Existing customers and partners will continue to receive the same reliable roadside assistance, delivered through SOS International’s nationwide network of suppliers and partners.
SOS Vägassistans contributes to clearer communication in a fragmented market and strengthens SOS International’s leading position as a trusted partner in roadside assistance in Sweden.
If you have any questions, please do not hesitate to contact your key account manager.