2026

SOS International is launching SOS Vägassistans, a dedicated product brand for roadside assistance in the Swedish market.

SOS International delivered the best result in the company’s 64 year history in 2025, reporting a profit before tax of DKK 92 million. This represents an improvement of DKK 36 million compared with the previous year and is the outcome of several years of targeted efforts to strengthen the assistance company.

The summer peak season is traditionally the busiest time of year for SOS International’s alarm centre. This year, the season is marked by geopolitics, climate conditions and changing travel patterns, placing new demands on handling and coordination.

While the summer season in Norway largely unfolded as anticipated, the major fire in Drammen put the Oslo alarm centre's ability to scale operations rapidly and provide insurers with a clear overview of the situation to the test

While families with children are returning to their everyday routines after the summer holidays, thousands of senior travellers are now packing their suitcases.